There are certain deals that we could not do. And Id say our perception as a property has been turned on its head over the last two to three years. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. Without this postponement, NASCAR's average viewership is up 3% in 2020. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. 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After years of decreasing numbers, a boost in viewership is very positive. Viewership for the 2019 Phoenix race was 22% lower than in 2018. Your email address will not be published. Get in touch with us. Nielsen slowly began to develop ways to measure who was watching what, and how. Lets take a deeper look at the data from the last five years. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). Up until the middle of the 21 st century the. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. The truth was of course far from that. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. The other scenario that we could do is run midweek races, which we were forced to do in 2020. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. Statista. TV ratings are no longer the end all be all for NASCAR. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. The advent of streaming services has further changed how sports are presented to viewers. Motor Speedway. Saturday's NASCAR Xfinity Series race was shown via FS1. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. The statistic depicts the average national TV viewership in the U.S. for selected motor . Certainly, theres not a lot of sports properties that are on our scale that can tell that story. Whats been the reaction from teams as you walk them through this? liability for the information given being complete or correct. The victory was Truex's first in the . Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. They have their favorites in terms of who they like or who they do not like in the booth. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. It would have been nice to have heard more during the championship race from Earnhardt. You mentioned evolution. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Year-over-year viewership this season has been down every step of the way. Read more The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. Are you interested in testing our business solutions? This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). Certain segments of fans, and media, began to cry that sky was falling. Profit from the additional features of your individual account. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Required fields are marked *. ET; it will have a start time of 3 p.m. next year. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. Youve seen a lot of change in our industry over the course of the last two or three years. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Fair to say midweek races are probably an idea thats come and gone? In todays world TV ratings arent the big deal they once were nor the only thing that matters. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Last year, nearly 70 million unique viewers tuned. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Please create an employee account to be able to mark statistics as favorites. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. All of these numbers are the raw total from each rating release throughout the season. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. And thats with a rain-impacted Daytona 500 in 2021. The Great Recession that swept across the landscape starting in 2008 changed everything. So to the extent that you have a really good working relationship with your broadcast partners, which we do, its a balancing act between viewership and economics and making sure we dont compromise the model that Fox and NBC have to work with, especially on the cable side. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. Statista assumes no If the new NASCAR is losing fans, it's hard to tell for now. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. NASCAR TV ratings were once the darlings of the sport. So I think thats probably unlikely. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. NASCAR viewership numbers are out; outscores all other sports but itself. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Has either Fox or NBC indicated that theyre interested in re-upping? Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. The ESPN and ABC broadcasts increased 26% and 8% respectively . Last year's fifth race, which took place in Phoenix six days earlier . Flat is better than down, but. Prior to 2019 ratings are also across NBC and NBCSN. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). Find your information in our database containing over 20,000 reports. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. This is a BETA experience. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. Please logout and login again. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. NASCAR intends to continue the charter system beyond 2024, NASCAR could possibly race internationally as early as 2024. Thats the first time that has happened since 2009 where well have more network races than cable races. It brought a household rating of 2.33 for FOX. The only way to get out of the NFL season would be to do one of two things. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. Note: This interview has been edited for clarity. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. patrick murphy gaelic storm wife, sam wickert and shelby church,